Logo Design

Designing a great logo is more than making something beautiful. A great logo must be appropriate, distinctive and most importantly have values. Why? Because we know that good design is impressive, simple and well-executed, but great design is passionate, honest and curious, solving design problems in unexpected ways.

Research

It’s crucial for me to learn as much as possible about the brand, this is why the first step on creating a great brand identity is doing research. I will gather information like target audience, keywords, geographic segmentation and competitors and more.

Brainstorming

After a strong research is completed, it is time to start brainstorming a concept for the brand. I like to focus on one strong idea instead of different options because this allows me to build a unique and meaningful concept.

Concept

The concept is then presented to the client together with mockups and other information in order to best communicate the idea. Final concept after revisions will be sent to the client to use in different media.

Celebration

Congrats!! You’ll have a strong, honest and distinctive logo for a great start of your new business.